Enjoy Today: A special message during challenging times
The Urban Day Date “Edition Today” has quite an extraordinary way of displaying the current day of the week: In the arch-shaped aperture of the dial at 12 o’clock, instead of the English days of the week from “MONDAY” to “SUNDAY” in white lettering on a grass-green background, this model displays the word for today seven times, i.e., “TODAY”, “HEUTE”, “AUJOURD’HUI”, “VANDAAG”, “HOY”, “OGGI”, and “HODIAU” in English, German, French, Dutch, Spanish, Italian, and Esperanto. Each day at midnight, the display moves to the next language and correctly shows a new today.
The message is clear: It reminds us that nothing is as important as today – the here and now – and that the wearer of the watch shouldn’t allow himself to be hurried by the passing of time, but should enjoy experiencing and making good use of the present moment. The watch could also have been designed with the words “Carpe diem” (English: Seize the day!) displayed seven times in the day window. However, “today” in seven languages also makes you think of other countries, of vacations, friends, and colleagues who live in regions that currently seem further away than ever, but where it is also today at the moment.
A sense of zeitgeist
The Urban Day Date is the ideal basis for a day display of this kind. As the “youngest” watch in the collection, it is designed to appeal to people living in a (working) world in which the days of the week no longer have their fixed regulatory role. The working week from Monday to Friday and the broadcasting time of one’s favorite TV series on Tuesday evening have given way to free time management, working from home, and spontaneous streaming. The single hand of the Urban Day Date gives the wearer an overview of the day and the circular date display at 6 o’clock shows the progression of the month.
Above all, it creates a fascinating point of interest in between the upper hour markers. The Urban Day Date is the only MeisterSinger to display the typical twin hour digits only at 02, 04, 08, and 10 o’clock, which gives it a particularly young and versatile look. And the powerful typography emphasises the instrumental character of the watch just as much as the red tip of the single hour hand.
Each day display is fitted with a counter balance which can briefly be seen in the date window as the day advances .
The Urban Day Date is powered by a dependable automatic caliber, the Miyota 8265, the workings of which can be observed through the screwed glass exhibition back of the stainless steel case. Whenever the wearer moves, the rotor engraved with the MeisterSinger logo supplies the movement with fresh energy. The mainspring stores the power for 42 hours of precise running and for the next step of the date disks to the following calendar day at midnight. If the owner takes off the watch over a long weekend, the weekday and date can be adjusted quickly and easily via the crown.
Each Urban Day Date ships with the traditional calf leather strap plus an additional nylon NATO strap.
*IRL images courtesy of Escapement.
- Miyota 8285
- 28800 Semioscillations per h – 4 Hz
- Power reserve 42 h
- Diameter 40 mm
- Satin Steel Case sides
- Polished lug top surface
- High Polished Steel Bezel
- Screwed Exhibition case back
- Domed sapphire glass
- 5 bar / 50m